Lattafa Rouat Al Musk 300ML Air Freshener Lattafa Perfumes Industries L.L.C is Dubai’s leading premium luxury perfumery of authentic Arabic fragrances and it makes the world of scent sophistication available for everyone looking to shop online for perfume in UAE. Inspired by the Arabic words, ‘Latif’ for kindness and ‘Lateefa’ for pleasant, Lattafa resonates with the luxury and elegance of the Arabian culture and it vividly captures the essence of its glorious heritage in its captivating fragrance.